Synthers AI / Journal
Practical thinking on usability testing, user research, and the work of shipping better digital products.
Tuesday, 10 November. Booth A7-99, Pavilion 4.
Synthers AI is exhibiting at Web Summit 2026 as part of the ALPHA startup programme.
If you're building software with AI and care about whether people can actually use it, we'd love to meet you.
Research and practical guides for product teams
Learn how to combine AI-simulated users and real participants in usability testing, what simulated behavior can reveal, and when human validation is essential.
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Recruitment, self-report, interviewer effects and analysis can distort UX research. What the evidence says about bias in user research—and how to reduce it.
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Synthetic users can reproduce human-like behavior, but research shows important biases, variance collapse, persona drift and subgroup differences. Here's what the latest studies found.
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Coding activity up 240%, releases up 30%. What 2026 research from NBER, DORA and McKinsey says about AI coding productivity and shipping speed.
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